Learning centre

AI search and technical SEO guides

Practical explanations for the checks in a sitemap.digital scan: site structure, crawler access and visibility in AI search.

Site structure

Find buried pages, weak internal links and crawl paths that make important content hard to reach.

AI crawler access

Understand robots.txt, llms.txt and the different search, user-fetch and model-training crawlers.

Guide

llms.txt: what it is and whether it matters

The llms.txt format explained: what it is meant to do, a real worked example, and an honest, evidence based look at whether it currently changes anything.

Guide

AI Crawlers: The Complete List of Major AI Bots (2026)

Every major AI crawler explained by vendor and job: GPTBot, ClaudeBot, PerplexityBot, Bytespider, CCBot and Google-Extended. Includes a robots.txt example.

Guide

ClaudeBot: Anthropic's Crawler and How to Control It

ClaudeBot is Anthropic's training crawler. Learn its user agent, how it differs from Claude-SearchBot and Claude-User, and how to block it safely.

Guide

GPTBot Explained: OpenAI's Crawlers and How to Control Them

GPTBot, OAI-SearchBot and ChatGPT-User are three separate OpenAI crawlers with different jobs. See the UA tokens and the robots.txt rules that control each one.

Guide

PerplexityBot: Perplexity's Crawler and How to Control It

Learn what PerplexityBot is, how to verify it with IP ranges, and how to block it in robots.txt without losing Perplexity's citation traffic.

Guide

Bytespider: ByteDance's AI crawler and how to block it

Bytespider is ByteDance's AI crawler with no published documentation, verification or IP ranges. Learn what it does and how to block it reliably.

Guide

OAI-SearchBot Explained: ChatGPT Search Crawler Guide

OAI-SearchBot builds the index ChatGPT search cites from. See its user agent string, how it differs from GPTBot, and how to check access.

Guide

IndexNow explained: setup, limits, and who honours it

What IndexNow does, which search engines actually honour it, how to set up the key file, and how it relates to a sitemap.

AI search visibility

Measure readiness, diagnose invisible content and track whether AI search systems mention your brand.